GWX NETWORK MESSAGE: Power distributors in the area, including BrightRidge and Bristol Tennessee Essential Services (BTES), are urging customers to voluntarily reduce electrical usage during a cold snap. The request aims to prevent rolling blackouts, similar to those experienced in December 2022. BTES CEO Clayton Dowell emphasized the need for voluntary reduction to help the Tennessee Valley Authority (TVA) minimize the risk of power interruptions during extreme weather. Suggestions include lowering home thermostats by a few degrees, shutting down unused electrical appliances, and avoiding the use of large appliances during peak electricity demand. Despite assurances from TVA about low chances of recurring blackouts, customers are encouraged to stay informed through status updates on TVA’s and BTES’s Facebook pages.